Rory F. Dougherty, President / Chief Executive Officer - Mr. Dougherty was born and raised in western Pennsylvania where he graduated from Lock Haven University with a Bachelor of Science degree in 1976. He then moved to Florida in 1977 and entered the insurance industry at age 22 as an agent with a small life and health agency in Vero Beach, Florida. He purchased the agency in 1985 and renamed it Florida Health Agency of Vero Beach, Inc. The name was then changed to Florida Insurance Services, Inc. in 1991.
The agency grew rapidly under his leadership marketing life, health and annuity products and received numerous national sales awards from many large insurance companies.
In 1996, Florida Insurance Services started a new division called Senior Life division, which was created solely to sell final expense life insurance. In 1997, this division was renamed Senior Life Services. Mr. Dougherty has had more than 37 years of successful sales and management experience in the insurance industry.