Florida Insurance Services, Inc., the parent company of Senior Life Services, was founded in 1972 in Vero Beach, Florida, as a small independent life and health insurance agency. The agency grew to become a major provider of life, health and annuity products along the east coast of Florida. Florida Insurance Services received numerous sales awards and became nationally recognized by several major insurance companies primarily as a leader in the sale of senior market products.

The Senior Life Services division of Florida Insurance Services, Inc., specializing in the marketing of Final Expense life insurance to seniors was established in 1996. Since that time Senior Life Services has rapidly grown to become one of the largest marketers of final expense coverage nationally, currently doing business in more than twenty states with plans to soon be operating throughout the entire country.